Do you remember the day you signed your first contract or served your first client? Do you remember the excitement of receiving that first payment? Of opening your business bank accounts and officially incorporating? Do those wonderful experiences feel like distant memories now? If so, the information in this article is vitally important for you. It just might change the course of your business, or even your entire life.
I see it so often with my coaching clients. Running a business can be hard. It will almost always be hard at least some of the time. It’s easy to get discouraged, feel overwhelmed, and throw in the towel before achieving success. I’m here to let you know that it is not your time to quit. You’re destined for great things, but you must press in and persevere to obtain them. Read on to find out more in my top six reasons that now is not the time to quit on your dreams.
1. Every business has its ups and downs.
As a business owner, you have to guard your thinking. It’s important to maintain a positive attitude and outlook. Sometimes when you’re working hard in your business, you can lose sight of the big picture. Don’t sweat the small stuff. Stay focused on your company’s overall mission and vision. Don’t micromanage, over-think or over-analyze. Ebbs and flows in your income, client list, and general emotional state are inevitable, but you have to keep going no matter what.
Even those who seem to have it all have to stick it out sometimes. Jennifer Lopez said “I don’t regret what I’ve been through. I’ve had ups and downs, super highs and some really low lows. I’ve been so blessed that I could never say, ‘I wish this didn’t happen.’ It’s part of who I am.”
Make decisive, inspired decisions that will propel you forward. Don’t dwell; just keep it moving!
2. Your excuses are holding you back, but they don’t have to.
“I really don’t have time.” “I think I’ll wait until next year.” “I need to wait until my kids are a little older.” “I need to lose weight first.” “I just have a lot going on, and I couldn’t get it done.” “There’s just no way that I can afford that now.”
These are the excuses we hide behind when we don’t accomplish at the level we’d like to. They’re just smoke screens for inner self-doubt, and it’s causing you to over-think and resist doing the work to create the results you really want.
You can do more, you can sell more, you can create more, and you can have more clients. But first you have to adopt a “no excuse approach” to getting things done. Once you do, you’ll discover how much you actually can accomplish.
American Founding Father and great inventor Benjamin Franklin had no time for excuses. He said “He that is good for making excuses is seldom good for anything else.”
3. You may be one connection away from your next level of success.
Just because you are in business for yourself doesn’t mean you have to build it by yourself. It is easier than ever to get help and mentorship when embarking on something new. You can easily gain access to business professionals who specialize in the new way of marketing and get insight on how to quickly grow your business. The bootstrapping process doesn’t have to be lonely or scary. Join a meet-up group of other entrepreneurs that you can connect with to bounce around ideas, collaborate and encourage in your journey.
You may be vastly underestimating the importance of relationships in your business. New York Times bestselling author Keith Ferrazzi, says “Our research shows that the number-one predictive element of an individual’s success is the number, the quality, and the depth of social capital—the personal relationships among those that they do business with.”
4. You’re not marketing your products and services effectively, but you can start.
You’ve tried some advertising and marketing, but you’re not really sure what will work, how much to spend, or even what message to send out. I understand, I’ve been there. There’s traditional media like TV and radio, billboards, posters and flyers, then there’s social media, websites, mobile apps… and you’ve got a business to run too!
You can market effectively. With today’s savvy consumer, you have to learn new ways to sell without being salesy. Let’s face it: No one wants to have products and services shoved at them all the time. But everyone loves to buy and make informed purchase decisions. So, get creative in your marketing approach. There are several options available, but you can adopt one and make it your own with a personal spin. Do something new to build relationships with your audience that creates more buy-in and adds value to your products and services.
The “Marketing guru of Silicon Valley,” Regis McKenna, put it simply, “Marketing is everything, and everything is marketing.”
5. You are frustrated because you are disorganized.
Often, when you feel overwhelmed by your business, it’s not that you can’t handle the challenges you face – it’s that you aren’t organized to effectively take action. Organization is the key to maximum productivity and the biggest secret to work-related stress reduction. Lack of organization will lead to frustration quickly. On the other hand, you’ll feel more in control and confident throughout your day when you have order. Use lists to keep everything on track. Living by a list will help you get more done. It will help you to prioritize your tasks and your time, so you can ensure you are focusing on the most important tasks first.
Master Chef and TV personality, Anne Burrell, knows about the importance of organization. She said, “Organizing ahead of time makes the work more enjoyable. Chefs cut up the onions and have the ingredients lined up ahead of time and have them ready to go. When everything is organized you can clean as you go and it makes everything so much easier and fun.” This principle applies to virtually every area of your business – get organized and you’ll see what an amazing difference it makes!
6. It’s time to renew your commitment to succeeding in business.
Adopt an “In it to win it!” attitude and do something every day that brings you closer to your business goals.
Here’s a short list of ways you can re-commit to your business today:
1. Keep moving forward. If you are in a coaching program that is providing you with resources to grow your business… stay in it. You need the community, accountability plus the information to keep you business-minded. Otherwise, you’ll end up stopping and staying right where you are. You’ll have more success moving forward than you ever will standing still.
2. Take fast action. What is your lowest hanging fruit? Build momentum in your business by reaching goals quickly. What can you do right now to bring in more income or get a new client? Do something today!
3. Immerse yourself in the business culture. Jump in full fledge into an environment of other business owners for inspiration, motivation and invigoration. Amazing things happen at conferences and events when you set aside time to focus solely on growing your business. You need time to connect, converse and collaborate with other business owners. The atmosphere will revive you and your business, plus you position yourself for a quantum leap.
Do you identify with some or all of these reasons to keep going? Are you convinced that you can succeed in business, but still have many unanswered questions? Not sure you can sustain your motivation? Not sure how to improve your marketing? Not sure what your next-level connections should be? If you’re ready to really see the success you’ve always dreamed about in your business, but not sure what steps you need to take to get there, then I’ve got your solution.
You need help. You need a coach; a mentor that’s been where you want to go, that can show you how to get there. Enrollment is currently open for my premier coaching program, Success Mastery. It’s all about mastering your money, marketing and mindset so you can achieve true success in business. If you’re ready to renew your commitment and grow your business by leaps and bounds, then head over to staciasuccessmastery.com, get all the info on the program, and apply for a spot today.