Stacia Pierce

Give your business a fashion week makeover and transform your style and image to attract more of your ideal clients. Image is everything, especially in business. It’s so important to put your best look forward, stay relevant and chic enough to wow your audience with your creativity. Here are seven fashionable tips to have a new business by Friday.

1. Brand your Tools: Creating a distinct brand helps you attract the customers you want to serve, gain their trust and keep them coming back for more.  From Christian Louboutin’s red bottoms to Burberry’s signature plaid pattern, you can stand out in a business meeting with your own branded look. On all of my computers and iPads, I have signature covers that display, “#1 Ladies Millionaire Maker” in my signature design and colors. It allows me to keep my slogan and brand before people at all times.

Whether I’m traveling or in meetings, people are always intrigued and I’ve often used it as a conversation starter, allowing me to share more of what I do with the people I meet. Many companies brand ink pens and notepads, but I encourage you to take it up a notch and brand your tools, the ones you use daily. It’s a great way to make your business more noticeable and memorable.

2.  Buff up your Business Appearance: From your stationery to your website, you may be in need of an upgrade or maybe even an overhaul, depending on how long it’s been. Even the slightest changes can make a big difference in your appearance.  Play around with variations of your signature colors, update your logo or infuse new elements into your business outfit.

We recently added white and hot pink bubble envelopes with signature labels to send out our products in style. And it works two fold, the white packages stand out among the boring brown or yellow ones PLUS our signature labels work as cross advertisement for similar products that our consumers may want. How can you upgrade your business appearance? Do you need a new business card? New voice mail message? New website? Whatever it is do something quick and see how it improves your business!

3. Beautify Yourself and Upgrade your Personal Image. When you look good, you feel good and when you play good, they pay good. To attract your ideal client, you have to upgrade to their level. Walk the walk, talk the talk. Even if you work at home, dress to impress at your desk. Just because you work at home, doesn’t mean you have to look homely. Take your image up and beyond your ideal client, you want to look and feel like you can do business on that level.  This week go get yourself a new Fall hairstyle and upgrade your Fall look.  You’ll find it much easier to meet new people, express yourself, present in meetings and even close the deal when you are looking and feeling your best.

4. Brag on your Biz in Style: Let’s face it; no one wants products and services shoved at them all the time. But, everyone loves to buy and make informed purchased decisions. One creative way you can build a relationship with your audience and create more buying is by developing a slogan, something unique and catchy that they can always remember about you.

For example, I’m the “#1 Ladies Millionaire Maker” and here are a few more examples:

Coke says, “Coke is it”

State Farm says, “Like a good neighbor, State Farm is there.”

Burger King says, “Have it your way!”

Your signature statement tells your story in a nutshell, it should help your customer know what to expect from you. Remember, the law of positive confessions works. People will say what you say and ultimately believe it as the truth. Long before anyone called Muhammad Ali the Greatest, he said it himself…over and over again.

What do you want others to remember you for? When they think of your company, what image do you want in their minds? Take some time to develop your unique selling statement. Then use it in all of your marketing material, events, branding, etc.

5. Break Away From the Mundane and Get a Little Trendy: Stay abreast of the current trends in your field and find a way to fit in…with your OWN flair of course! Try new methods of communication. People are always drawn to what’s new, what’s hot and what’s fresh. Keep those elements alive in your marketing and in your business. Get a Facebook Page for your business, engage with your customers. Or host a contest, do something that gets people thinking and talking about your business right now. When you stay current, you stay in business.

6. Boost Your Sales by Mixing Hi & Low: Just like Target sells designers duds for less, you too can offer the best of your products at high and low price points. Now, I’m not talking about weakening your value, but you should have great items in your collection that you can offer at gateway prices. For instance, right now, one of the hottest items that people love are my Goal Cards, which are only $12 USD. Yet, they yield GREAT results for you in your business and life when used correctly. They are the perfect add-on to any of the tele-courses available on my site. In fact, many customers also got the 37 Secrets Journaling Course once they saw how powerful the goal cards worked, to develop a more intricate plan of success attraction goal setting.  

7. Bring out the Layers: Like your fabulous leather jacket over a beautiful fall sweater, you can layer your content to make waves that get you noticed. Reach your target audience in several ways, layer your marketing through social media, emailing, snail mail, skywriting and any other creative way to reach your audience. Don’t just limit your marketing to one way…there are a ton of different social media outlets that can be very useful in pinpointing your ideal client. You can find everything from art sites, to photography sites, cooking clubs and so much more. These niche social mediums are perfect layers to your existing methods of communicating with your customers and will allow you to show a new side of yourself and your business.

I use Pinterest to post photos from events, videos and inspiring images for entrepreneurs. YouTube is a great way to express yourself through video to your audience. Instagram is another exciting way to give up to the minute photos of your business, whether it’s behind the scenes of a major event or something more personal that shows your personality. 

Layering your communication will allow you to broaden your message and attract more of your ideal clients.

How do you plan to make your business more fashionable this week? Did this info help? Tell me what you think in the comments below:

If you’ve hit a slump in sales or you’re just looking for ways to improve your business, you will find the following 5 tips as a perfect solution to jump start your sales and get things moving in the right direction.

#1 Review your goals and set new ones.
One thing that has always helped me stay on track in my business is writing and reviewing my goals often. Studies show that most small business owners don’t keep track of their goals and consequently many have yet to achieve their company’s vision. You have to make time to think about your business, where you’re headed and what you really want to accomplish.  Reviewing your goals will keep you on track to achieve what you want. I use my Success Attraction Journal to plan my company goals and marketing calendar for the year. The thought-provoking questions prompted me to take an introspective look at what’s working and what’s not and what I needed to do to reach my goals. I used that information to craft the best agenda and plan for my business. Now my team and I are focused on achieving what matters most right now for the business. 

This week, take a no-excuse approach to writing and reviewing your goals. One way to get it done is to do it before you end your day and/or early in the morning before starting your day.  You’ll amaze yourself with how much more you get done just from writing and reviewing your goals often.

#2 Use systems to streamline tasks and projects.
It’s real important that you adapt a set of systems for running your life and your business.  Move away from a trial and error way of running your business.  With systems you have a proven process that you can use over and over again to get great results in your life and business. They help you create order, keep you growing, and yielding consistent results.

 Start documenting your processes and evaluate what steps were taken that yielded the best results. This is how you create your own system to use in your own business. When you’re running a business, you have to rely on systems to keep things in order. I have systems for my business and personal life. From the way I pack a suitcase for travel to how we book an engagement…they’re all documented steps that can be used over and over again to get great results.

You can even use systems to attract success.  One system that I rely on to stay focused in my business is a simple action of placing my goals on goal cards that allow me to focus on one goal at a time and track my success over time. Goal Cards that are about 5×7 inches that have a space for a photo and a place to write your goal and a achievement date. They are small enough that you can tape them to your computer, your bathroom mirror, and refrigerator or anywhere you can frequently see it. They remind you of your goals and by seeing it often and meditating on it, you attract it into your life at a much faster rate.

I gave out my signature goal card at The Women’s Success Conference, challenging the attendees to set a 90-day goal. Since then, I’ve gotten tons of reports from business owners who have quickly gotten success.  One client, Susan is finishing up her e-book…another, Annie, has gotten 3 new clients per week since the conference and made her first online sale on her new packaged services.  Another client used her goal card to get a new car so she can do her business better!  

The goal card system is one I’ve used for over 15 years and has proven to work in my life and several thousand other people’s lives as well.

Think about your business this week, what action steps do you take to increase sales, market online, or service your clients. Keep a journal of the process and develop winning systems that you can use in your business over and over again.

#3 Master your marketing.
Marketing is necessary when you want to get more clients and make more money. The key to successful marketing is sharing your offer in an authentic voice without being salesy. You’re clients aren’t just buying your product or service…they are buying your story. Present your offer in a way that displays your credibility, so that they know that you know what you are talking about and also show your vulnerability so that they know where you are coming from.  People want to relate to you and your struggle. While it doesn’t mean you have to have a “skid row” story, your story should relate to your offer and show how you used your product or service to overcome successfully.

#4 Enhance your online presence.
Maybe you find Facebook and Twitter as exciting ways to connect with friends and family, but they are so much more than that. Social media forums are a direct line to your target audience and they want to engage with you. Readers not only want to know about you, they want to talk to you and they want to get a response.

They want to get to know you, like you and trust you as a respected source and expert. So make sure you give a good impression with a very good online presence. Here are a few things you can do:

1. Get a professional photo taken.  Get rid of blurry photos with people cut out of them. Get a professional head shot taken that you can use anywhere online. If you want to add pizzazz, you can also schedule a photo shoot and take pictures that reflect your industry. If you’re a baker, take photos in a professional kitchen with your tools around, or holding nice baked goodies. These kinds of lifestyle photos help give your audience a visual of who you are and what you do.  In my photos I always wear accessories from StyleShoppe.com
2. Use your name as a brand. Create Twitter and Facebook accounts that include your first and last name. I think it’s good to have your business brand synonymous with your name as well.  On Twitter you can find me both at @LifeCoach2Women and at @StaciaPierce.
3. Share your contact information. If you already have your own website or domain area, create an email account that reflects your business name and post it on your social media accounts and website. (for example, Stacia@lifecoach2women (dot) com) is my email that anyone can reach me. It’s just good business practice to have a way for people to reach you.  You can also use google to create a business line on your current phone, that way you’re not giving your private number out.  You open yourself up to many more opportunity and sales when you can be reached easily from your website or profiles.
4. Check your emails and accounts often and respond to people. Remember, they want to engage with you. The more rapport you build, the larger you’ll grow your list with people who have truly chosen to connect with you because they really want to…these are the kind of connections that convert into customers.

#5 Reinvent new products into new and improved products that can yield more profits.
With a little creativity and innovation, you can take one product and create several more from it that stretches the value.  I call this process re-purpose and recycling.

Sometimes the problem is: we already have a product, program or services that we offer, but we’re not selling it. There is just not enough demand for our offer.

That happened to one of my clients who created an e-book. My client had an e-book that was selling really slow, until she surveyed her market and discovered they were really looking for some training materials to go along with the e-book.

So, by adding a simple audio CD to her current product, it caused her sales to take off and she sold twice as many products than she had previously.

Now let’s think about your services and products…Can you find an entirely new way to use an existing idea in a different context? New context yields new streams.  For instance if you have written a book, you could use the same information to create:

• A live workshop
• A video series to each chapters of the book
• A podcast series

Are you starting to see the many ways that you can create products to generate more money? After taking the Product Idea Creation Course, one of my coaching clients, Dr. Omada, created awesome new products to offer her patients. She even landed a  contract with a national chain of drugstores to carry her product line. 

Take out a sheet of paper or a journal and write down your most dominate idea or product that exists. Now think of other ways you can use that same material…make a list right now. Now you have a starting point for growing your income!

Have you implemented new practices that have recently improved your business? Share them in the comments section below!