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The #1 Ladies Millionaire Maker

10 Reasons People Hire a Success Coach


Have you ever considered your situation and wondered why some people, with seemingly similar intelligence, resources and background can accomplish their goals and make real advancements, while you feel left behind? Do you have big dreams and big goals, but you feel like there’s a missing element to bridge between where you are now, and where you want to be? Do you know deep down that you’re destined for greater success, greater freedom, and greater impact on the world?

The truth is, you can succeed at the levels you dream about, or used to dream about. You can have the things you desire and help the people you know you were created to help. Here’s the catch: you can’t do it alone. You’ve tried the one-man or one-woman show, and it’s not working out how you hoped it would. I have some great news for you, though. Help is available! Thousands before you have found themselves in similar situations, and found their way out with the help of a coach. Read on to learn the top reasons, in my experience, that people hire a coach to improve their lives and business.

1. People hire a coach when they don’t have the proper systems in place.

To succeed in business in the 21st century, you must have systems for everything. Systems for maximizing your return on investments in online advertising. Systems for utilizing social media to increase your brand awareness, social engagement and website traffic. Systems for inventory control if you’re in retail, or time management if you oversee consultants. You need systems to monitor your cash-flow, and systems for creating cash infusions when you need them. If you don’t have the right systems in place, you simply will not succeed at a high level. Many people realize they need these systems, but don’t know how to put them in place. That’s where coaching comes in. A coach can show you how to maximize your social media and online presence for increased income. A coach can guide you through setting up the right software for managing your products, people and assets.

My coaching client, Overere, learned the importance of implementing systems when he joined my coaching program, Success Mastery. He had been in business for many years, but lacked the guidance and support he needed to systemize his processes. He learned how to get his physical store organized, and how to create a quality website that would work like an ATM for him. After implementing the systems, he makes $6,000-$10,000 more in his business every month. He says he not only makes more money, but that he’s finally able to life the lifestyle he’s dreamed of and enjoy the freedom he always wanted.

2. People hire a coach when they feel stuck.

Are you dealing with the same financial struggles that you were dealing with last year? Two years ago? 5 years, 10 years, 20 years ago? Are you frustrated? Are you up late at night sweating, feeling desperate, not sure how to press forward? Are you feeling behind, deprived, confused, and lacking clarity? Believe it or not, you’re not the only person that’s experienced this. It can be devastating to work hard to change your situation and wind up right back where you started. You can start to feel like there’s no way out.

Guess what? There is a way out. It is never too late. Honestly, I don’t care how bad your situation seems. I know that if you take the right actions, you’ll see the right outcomes. The problem is, you may not know what actions to take. You need someone that’s been where you are to show you how to get to where you want to be. That’s why people hire a coach: they finally realize that they don’t have all the answers, but someone does!

My coaching client Cheryl felt stuck. She had been in business for over ten years, but in all that time she hadn’t made any real money. She couldn’t leave her 9-5 job because she needed the income. She desired to be in business full-time, but she felt like she had no way out. That all changed for her when she joined the Success Mastery coaching program. She revamped her marketing and developed new products. She was able to increase her client base by more than two times. After less than a year of coaching, she was making over $10,000 per month from her business and was finally able to leave her day job!

3. People hire a coach when they want to make more money.

Maybe you’re unemployed. Maybe you make $30,000 on your job. Maybe you make $60,000, maybe you make $100,000. To some, you look like you’re doing pretty well. But you know that there are things you want that your income simply can’t provide. There are experiences you want to have. People you want to help. Things you want to provide for your children. A lifestyle you know you were created for. The truth is, you need more money to attain these things. Money isn’t the most important thing in life, but it definitely buys a lot of important things! You know you’re worth more. The products and services you can and do provide are extremely valuable. But you’re not being compensated accordingly.

People hire a coach because they want to get paid what they’re worth. They want to break out of the income bracket they’ve been stuck in. They want to be able to afford the things they desire – from luxury vacations, to better schools for their children, to building a home for their families, to supporting that cause that means so much to them. A coach can show you how to finally start earning what you’re worth. Adding new streams of income, leveraging the knowledge you already have, adding value to your offers – a good coach can show you how to do all these things and more.

My coaching client Saundra wanted to make more money from her business. Before she joined Success Mastery, her business was basically a hobby. She had made $12.97 (that’s twelve dollars and ninety-seven cents). Needless to say, she worked a job to make ends meet. She learned how to monetize what she had to offer so she could start to make some real money. In just a few months, she had made over $12,000. She’s lined up some huge contracts and she’s positioned to make much more in the months to come!

4. People hire a coach when they know what to do, but have no idea how to do it.

In the information age, it’s easy to learn what to do. You can look things up on the internet and get a vague idea of steps you might take. You can read books about what you should be doing. There are even some TV shows that will give you advice or ideas of what to do. The problem is that they don’t tell you how to do it. You can know that you need to turn your volunteer hobby into a cash-generating business. You can know that you need to change your mindset to get to the next level. You are probably aware of lots of things you should be doing. But you’re just not sure how to do them.

A coach will not just tell you what you should do. A good coach will show you, step by step, process by process, how to make those things happen. In my coaching program, Success Mastery, we give thorough trainings on every step you need to take to succeed. We get down into the nitty gritty and show you the process from A to Z so you’re not left with doubts.

My coaching client, Rosene, had an idea of what to do before coaching with me. She worked in school administration, but she wanted to be in business as an education expert. The trouble was, she had no idea how to get there. In my coaching program, Success Mastery, she learned step-by-step, exactly what she needed to do. We developed a system for her, from her business name, to her website to the exact products and services she had to offer. Now, she’s increased her income by 30%. She’s gained international exposure – speaking at highly regarded education events in Texas, Washington D.C., California, Florida, and even across Europe!

5. People hire a coach because they’ve been spinning their wheels in place for too long and they know it’s time to break free.

The number one thing that keeps people from achieving more and doing more is their mentality. I’ve seen it so many times – a person has a sincere desire to do better for themselves and their family, to make a real impact in the world – but their mindset just won’t take them there. Deep down, they’re scared to play a bigger game. They fear success. They fear failure. They want breakthroughs, but they’re afraid of what will happen when they finally do break through.

Having a coach isn’t just about getting the practical do’s and don’ts. it’s about reprogramming your mind to think, see and respond like a winner. It’s evaluating and eradicating the beliefs and thoughts that keep you repeating the same cycle over and over again. As a coach, I have a unique ability to help in this area, because I understand the spiritual side of success in addition to the practical processes.

Because of the personal nature of this transformation, I won’t name names here. But I’ve seen my clients break out of their old mentalities over and over again. They join Success Mastery not sure if business is for them. They’re not sure they really deserve success. They desire a life of financial freedom, but feel like it’s just not something that was meant for them. They learn how to overcome these mental and emotional barriers so they can truly soar!

6. People hire a coach because they finally figure out they can’t do it alone.

If it’s not you, you know someone like this – the maverick. They feel like they know best about everything. The words ‘I’ and ‘me’ are their all-time favorites. They feel like if they don’t do every single thing for themselves, it’s not worth doing. Often, these people have a strong will to achieve. They have one big problem, though – they waste countless hours, days, weeks and years re-inventing the wheel!

Why create your own systems for business when others have gone before you and done the hard work already? Why rack up losses through trial and error, when you could be winning from the beginning? These are serious questions that most of us have to ask ourselves from time to time.

My coaching client, Yancy, came to this realization and decided to join Success Mastery. He’d been trying to figure it out on his own, but hadn’t attained much success in business. Through Success Mastery, he quickly discovered his unique gift and how he could monetize it as a business. He started his own company, got his website and social media in place, started making connections and now he’s making money, working for himself and doing what he loves!

7. People hire a coach because they need resources and don’t know from where to gather them.

If you’re in business, or are trying to get a business started, you know there are seemingly millions of little things to attend to. From legal to financial to advertising and marketing to networking to real estate to staffing, it can be overwhelming. Trying to nail all that down without any guidance can be very difficult. Tracking down the contacts, the processes, the software, the hardware, the publications, the services and the products that you need can weigh you down.

A good coach will walk you through the whole process. You won’t be guessing at who to call, which way to turn, or where to look. They’ll show you how to do it, and help you identify what’s needful at the time so you’re not wasting your precious time.

My coaching client, Annie, came to Success Mastery with a great business idea, but no knowledge of how to make it a reality. She needed to work with huge government agencies, Fortune 500 companies, and the general public to make it happen! I gave her a step-by-step plan. She didn’t have to guess at what to do next. Within 90 days of starting the program, she had recouped her entire investment. She’s working with those government agencies and Fortune 500 companies, and her company is one of the leaders in its area in the entire county.

8. People hire a coach when they’ve been out of the game for so long, they don’t even know what’s relevant.

You might have been in the workforce for years, or even decades. Maybe you never tried business or entrepreneurship, or you did but it was many years ago. In this age of the internet and social media, you’re not even sure where to start. You get the sense that business is quite different from how it was ten, twenty or thirty years ago. Well, you’re right – it has changed a lot! Without a coach to show you how to operate in the new economy, you might end up a little – or a lot – lost!

My coaching client, Rynette, had been working for the public school system in her area for 17 years. She desired to be in business, but didn’t know exactly what she needed to do to be successful in this new age of business. She enrolled in Success Mastery and I helped her get her preschool off the ground. She made $40,000 in her first seven weeks, and was able to retire from her job in the school system within one year!

9. When they’ve fallen behind on their goals and dreams.

Sometimes, we lose sight of what we once knew. We start out full of hope. We have big dreams, big plans, we know we were destined to change the world. But then life happens. We have family problems and we put our dreams on hold while we take care of them. Then we have kids, and we think we have to put our dreams on hold while we tend to them (here’s a secret – you don’t!) Then when our kids are gone, we think we’re past our prime and it’s too late pursue those dreams.

A coach will help you to see and understand that you don’t need to put your dreams on hold for anyone or anybody – and that it’s never too late to pick up where you left off, or get started.

Jarod and Tameika are a married couple in Success Mastery. They had goals and plans and dreams for their business, but they weren’t seeing them come to pass. They learned (among many other things), that they needed to get serious! They felt like they were serious about their business, but they really hadn’t demonstrated it – to themselves or their clients. We helped them get their office set up – the basics – a desk, a good computer, a fax/copy machine, a stapler – you get the idea. As soon as they started getting serious about their business, serious business started coming in for them!

10. People hire a coach when they’re finally ready to live the life that they truly desire and have seen in their imagination but have never experienced.

You’ve played the mental movie in your head so many times. You see yourself making an impact. You’re changing people’s lives doing what you love to do. You’re making the income you deserve. You’re vacationing at your dream destinations. You’re eating at your favorite restaurants whenever you want to. You’re providing for your partner or your children in a way that makes you proud, that will change your legacy. You’re living a life of freedom and joy. Then the movie is over, and it’s back to everyday life. Maybe that movie has gotten dusty because you’ve left it on the shelf for a while. Maybe you’re not even sure that it was really meant to be your reality in the first place.

A good coach will empower you to not only keep those desires alive, but to take the right steps to make it happen. Not in twenty or thirty years. To start making it happen now. Abraham Lincoln said, “The best thing about the future is that it comes one day at a time.” You change your life with one small decision, one day at a time. But you need someone to show you what to do. What decisions to make to finally change your path. To get you where, deep down, you know you were meant to be.

My coaching client, Eshe, started out as a hair stylist with big dreams. She wanted to live a life of freedom. She wanted to travel, to provide an exceptional education for her children, to live and enjoy the good life. After working as a stylist for years, though, her vision had shrunk to the size of where she perceived she could go. Working alongside stylists who’d been in the business their whole lives, and whose sole income was still doing hair after forty years and more, she had resigned to a similar life. It scared her, and it wasn’t what she really wanted, but she didn’t see a way out. Through coaching in Success Mastery, she learned that there was another way. We developed multiple streams of income for her. She created products and systems to make money while she slept. We increased her income dramatically so she could live the freedom-based lifestyle that she had always desired!

If any of this resonates with you, you may need a coach. I have a question for you. What are you dismissing? To what are you saying ‘no’ when you need to be saying ‘yes’? Sometimes you dismiss what’s right in front of you when you need it. The worst thing you can do is dismiss something you’re supposed to do right now. Success Mastery is about to begin. If you dismiss this opportunity, you’ll be putting your dreams off for another year. You’ll be resigning to keeping your situation the same for another 12 months. You might be asking yourself, ‘Can I afford Success Mastery?’ I have a much more important question to ask: Can you afford not to join Success Mastery? Our Success Mastery enrollment period is coming to a close. As I’m writing this, there are 15 spots left. If you know that some or all of these reasons apply to you, and you too need a coach, you need to lock up one of those positions right now. Click here to get more info on the program and to request an application.

I am totally commited to your complete success in business and in life. As a coach to thousands of people, I’ve learned over the years that many people have the desire to succeed, but lack the necessary information.
That’s why I’ve made these awesome tools available to you, completely FREE.

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  • Patryce Artis August 29, 2014, 12:21 PM

    Awesome article! I agree that having a life coach is vital to one’s success! Everyone needs a coach! Great points!

  • Ari Pierce August 29, 2014, 12:23 PM

    Great post!! My favorite reason why people need coaching was because they want to live a life of financial freedom! Boy is that true. I’m so glad that I’ve even had mentors like you show me the very steps needed to take my fashion brands to new levels and really start making money while I sleep and even while I’m awake!

  • Jamelle Sanders August 29, 2014, 12:32 PM

    Amazing article Dr. Stacia! I know the importance of having a coach!

  • Cassandra September 4, 2014, 8:59 AM

    Great post Dr. Stacia! People can talk and think themselves right out of achieving their goals. I’m so thankful that you always teach your clients how to affirm the things they want and see those things they want exactly as they are. Those are just some of the countless loads of information that you give us. That just confirms what a great coach you are! I love it!

    • Stacia Pierce September 23, 2014, 5:04 PM

      Thank you Cassandra! I tell people the right coach can help you achieve all of your dreams. It’s important to have someone in your corner who can guide you in the right path. Awesome to hear.

  • She Evolve September 23, 2014, 9:19 AM

    This is an amazing article! It makes so much sense in regard to the coaches and why they are so necessary for success. Very valuable information. Thanks Dr. Stacia!

    • Stacia Pierce September 23, 2014, 4:47 PM

      You’re welcome. A coach is so necessary for anyone looking to advance in life.

  • Dr. Marilyn Johnson,ND September 22, 2016, 12:04 PM

    Hi Stacia,

    I’m thrilled to meet you. I only learned of you this morning from The Six Figure Chick, who sings your praises. Because I have so much respect for her, I immediately looked you up and each one of these ten reasons why people hire a coach resonates with me. I look forward to the strategy session so I can stop spinning my wheels and develop a plan of action that gets real results for me and the clients who are waiting for me to be able to effectively serve them. Thank You!! and The Six Figure Chick!